Strategic brand management : building, measuring, and managing brand equity / Kevin Lane Keller, Ambi M. G. Parameswaran, Isaac Jacob.
By: Keller, Kevin Lane.
Contributor(s): Parameswaran, Ambi M. G | Jacob, Isaac.
Material type:
BookPublisher: Chennai : Pearson India Education, c2015Edition: 4th ed.Description: xxix, 586 p. : col. ill. ; 26 cm.ISBN: 9789332542204.Subject(s): Brand name products -- ManagementDDC classification: 658.827
| Item type | Current location | Collection | Call number | Copy number | Status | Date due | Barcode |
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Quinlivan Library, Notre Dame University Bangladesh Business Shelf 03 Row 03 B | Non-fiction | 658.827 KES (Browse shelf) | 01 | Not For Loan | 006128 | |
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Quinlivan Library, Notre Dame University Bangladesh Business Shelf 03 Row 03 B | Non-fiction | 658.827 KES (Browse shelf) | 02 | Available | 006129 | |
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Quinlivan Library, Notre Dame University Bangladesh Business Shelf 03 Row 03 B | Non-fiction | 658.827 KES (Browse shelf) | 03 | Available | 006130 | |
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Book
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Quinlivan Library, Notre Dame University Bangladesh Business Shelf 03 Row 03 B | Non-fiction | 658.827 KES (Browse shelf) | 04 | Available | 006131 | |
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Book
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Quinlivan Library, Notre Dame University Bangladesh Business Shelf 03 Row 03 B | Non-fiction | 658.827 KES (Browse shelf) | 05 | Available | 006132 | |
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Book
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Quinlivan Library, Notre Dame University Bangladesh Business Shelf 03 Row 03 B | Non-fiction | 658.827 KES (Browse shelf) | 06 | Available | 006133 | |
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Book
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Quinlivan Library, Notre Dame University Bangladesh Business Shelf 03 Row 03 B | Non-fiction | 658.827 KES (Browse shelf) | 07 | Available | 006134 | |
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Book
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Quinlivan Library, Notre Dame University Bangladesh Business Shelf 03 Row 03 B | Non-fiction | 658.827 KES (Browse shelf) | 08 | Available | 006135 | |
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Book
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Quinlivan Library, Notre Dame University Bangladesh Business Shelf 03 Row 03 B | Non-fiction | 658.827 KES (Browse shelf) | 09 | Available | 006136 | |
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Book
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Quinlivan Library, Notre Dame University Bangladesh Business Shelf 03 Row 03 B | Non-fiction | 658.827 KES (Browse shelf) | 10 | Available | 006137 | |
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Book
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Quinlivan Library, Notre Dame University Bangladesh Business Shelf 03 Row 03 B | Non-fiction | 658.827 KES (Browse shelf) | 11 | Available | 006138 | |
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Book
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Quinlivan Library, Notre Dame University Bangladesh Business Shelf 03 Row 03 B | Non-fiction | 658.827 KES (Browse shelf) | 12 | Available | 006139 | |
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Book
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Quinlivan Library, Notre Dame University Bangladesh Business Shelf 03 Row 03 B | Non-fiction | 658.827 KES (Browse shelf) | 13 | Available | 006140 | |
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Book
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Quinlivan Library, Notre Dame University Bangladesh Business Shelf 03 Row 03 B | Non-fiction | 658.827 KES (Browse shelf) | 14 | Available | 006141 | |
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Book
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Quinlivan Library, Notre Dame University Bangladesh Business Shelf 03 Row 03 B | Non-fiction | 658.827 KES (Browse shelf) | 15 | Available | 006142 |
Includes bibliographical references and index.
Business
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